Marketing

Anatomy of a Product Video Part 5

This is a series of posts about the making of my marketing video for Fin. You can see the other parts of the series by following the links below: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 This is part five of a series about the making of a product marketing video for my app, Fin. The hope is that I can inspire others to try and make these kinds of videos for their own products, as I think they are pretty essential for selling apps to customers.…

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Anatomy of a Product Video Part 4

This is a series of posts about the making of my marketing video for Fin. You can see the other parts of the series by following the links below: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 This is part four of a series detailing the process I used to make a product marketing video for my app, Fin. The hope is that I can inspire others to try and make these kinds of videos for their own products, as I think they are pretty essential for selling…

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Anatomy of a Product Video Part 3

This is a series of posts about the making of my marketing video for Fin. You can see the other parts of the series by following the links below: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 This is part three of a series detailing the process I used to make a product marketing video for my app, Fin. The hope is that I can inspire others to try and make these kinds of videos for their own products, as I think they are pretty essential for selling…

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Anatomy of a Product Video Part 2

This is a series of posts about the making of my marketing video for Fin. You can see the other parts of the series by following the links below: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 In this series, I’m detailing the process of making a product marketing video for my app, Fin. The hope is that I can inspire others to try and make these kinds of videos for their own products, as I think they are pretty essential for selling apps to customers. We…

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Anatomy of a Product Video Part 1

This is a series of posts about the making of my marketing video for Fin. You can see the other parts of the series by following the links below: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 In Episode 18 of Release Notes, the second part of our discussion on product web sites, I mentioned that promotional videos were something I considered to be almost essential. Particularly with the new minimalist design of iOS 7, it’s very hard to communicate your app’s design without being able…

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