Is it me, or does naming your phone “Droid”, marketing it with this kind of imagery, and then boasting about the Google GPS app being its “killer” feature a really dumb marketing strategy?
Sure, this may work on the übergeeks, but is this going to appeal to my mother? She’s more likely to be frightened by it.
Consumer tech companies, do yourselves a favor. Watch Apple commercials for about a hundred hours, take a look around the Apple web site and visit the retail stores until you figure out what’s different about the strategy. Then go ask the women in your life what’s different about it. Remember, the Internet didn’t become a household item until shopping and the early forms of social networking began to take shape. You can’t ignore more than 50% of the population and expect to succeed. You need D&D playing Star Trek lovers to build great products. But those same nerds should never design nor market your products.
