More evidence that Motorola only expects to sell Droids to D&D playing nerd boys who never get laid.
The latest ad, as described in this article on AppleInsider, mocks the iPhone as a feminine beauty pageant winner, a mirror for women to fix their lipstick, rather than a serious computing tool.
Without going into the obvious ridiculousness of that statement, or the all-too-easy shortcomings of the Droid that make it far less serious than an iPhone at real-world hard-core computing tasks (Like, say, being able to load more than ten or eleven apps before running out of space, or being able to talk to someone on the phone while using the Internet simultaneously), I can easily dismiss the effectiveness of this commercial as a selling tool with a much simpler statement:
Yeah. So what’s your point?
Since when is selling a consumer device that has appeal to women a bad thing? One of the reasons Apple has succeeded where many, many other computer companies have failed with the iPod, the iPhone, and now even the Mac, is that its design is curvy, friendly, and yes, feminine enough not to turn off women, while still being cool enough to attract men who don’t spend all their time working out hexadecimal code in their mother’s basement.
This ad, like all the others before it, seems to be an admission that the Droid has an extremely limited audience. Hello? More than 50 percent of the cell-phone carrying world is female. You just told them all that 1) you’re all Prada-wearing, vapid shopaholics, obsessed with appearances, and 2) the last thing you want to do is buy a Droid. Get an iPhone instead.
Does Motorola not have 1 woman in its marketing department?
I think Motorola fails to understand that while the nerd sentiment may have taken over the universe of pop culture in the last ten years, it’s not the true nerds who run the show. Looking and talking like a nerd is cool. Being a nerd is still being a nerd. (Weezer is cool. Bill Gates still gets wedgies every day.) It’s cool to wear glasses, be super-skinny, play fantasy football instead of real football, and even carry around a personal pocket computer with you everywhere you go.
But Dungeons and Dragons is still lame, guys. And dissing women in your ad isn’t even a good way to inspire men to buy your product.
Take a lesson from beer commercials. Have your guy with the phone, surrounded by women falling all over him to get to his Droid. THAT’s how you get shallow men to buy your product.
And, for god sake, if you want to be taken seriously, stop mentioning the iPhone in your ads. You’re helping Apple, not hurting it.
