> **Hulu is rumored to be working on an iPad-friendly version of its site which could be ready by the iPad’s March launch date.**
>
> According to *TechCrunch*, popular video site Hulu is [already at work](http://techcrunch.com/2010/02/10/hulu-ipad/) developing a way to deliver its content to the iPad platform outside of its normal Flash-based site.
>
> “The TV shows on Hulu would be perfect on the iPad. There is just one hitch: the iPad doesn’t support Flash, and all of Hulu’s videos currently run inside a Flash player,” states *TechCrunch*
via [appleinsider.com](http://www.appleinsider.com/articles/10/02/10/hulu_to_make_videos_available_on_ipad_without_flash_rumor.html)
This is just a rumor, and a rumor from TechCrunch, at that, but if true, this would be just about the final nail in the coffin for Flash on the iPhone/iPad, and perhaps in the long run Flash as a delivery method for video on the web in general.
As many have argued before me, and I will continue to argue until Flash is completely dead, Apple has no obligation to make Flash work on the iPhone/iPad platform. Content providers instead have an obligation to make their content available on the devices that people want to use. If you want customers, you don’t ignore your customers’ clearly stated preferences. Not if you want to stay in business.
If Apple had lost sales of the iPhone over the lack of Flash, it would have to change its policy. But that clearly hasn’t happened.
