> Brightcove’s partnerships with *The New York Times* and *Time* magazine will allow HTML5 to seamlessly replace Adobe Flash video content on the publications’ Web sites for compatibility with Apple’s iPad.
via [appleinsider.com](http://www.appleinsider.com/articles/10/03/29/brightcove_converts_time_nyt_flash_video_to_html5_for_ipad.html)
Two more major publications offer HTML5 video to non-Flash users. And more importantly, they do it through a third party who offers this service to anyone who wants it.
Again, how long before most of these companies simply stop offering Flash altogether, since maintaining two different technologies is never as cost-effective as one?
