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More Goose Murder by Hollywood

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Paramount Pictures is jumping into the 3D fray. The studio will convert the M. Night Shyamalan-directed* The Last  Airbender *into 3D, using Stereo D, the company that worked on James Cameron’s *Avatar*. Release date will remain July 2. Get used to those 3D glasses, is the message, here, I guess. Shyamalan is pretty particular about his movies, so he must be sold on the conversion process. I still need to see more conversions to be sold on them. I attended the Tribeca Festival premiere of *Shrek Forever After*, the DreamWorks Animation film that was conceived in 3D. I found the 3D aspects of the film to be absolutely thrilling. It absolutely enhanced the razor sharp computer animation. 3D conversions have a lot to live up to, but at the same time, the enhancement to the box office revenues of *Clash of the Titans* was undeniable. Insiders say the conversion will cost Paramount between $5M to $10M, which is likely money that will be recouped — at an extra 3 bucks a ticket. > >
via [deadline.com](http://www.deadline.com/2010/04/airbender-goes-3d/)
Sure, the short-term box office effect is undeniable. But what’s the long-term effect of this gouging? I can hear Hollywood crying already about no one going to the movies anymore in a few years. And they’ll blame piracy and even legitimate digital downloads for their lost box office receipts. But $15 3D tickets will be the real reason.

The general public might be sheep, but they’ll rebel eventually.

Didn’t anyone learn anything from the music industry over the last decade?