> The print magazine business was one of the early industries to say the Internet was a fad. They continue to be in denial despite the fact that the big ad agencies are shifting more and more of their budgets online.
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> The iPad does exactly what the print magazine publishers need it to. It puts their old-fashioned, irrelevant about to be completely disintermediated companies back in the game. Only from the looks of it, the people running the print media business are just plainly too stupid to realize it.
via [padpundit.com](http://padpundit.com/archives/444)
You’re never going to get executives, the very people who don’t actually produce anything, to save the Print industry. The only way periodicals can survive in the digital world is to scale down and sell direct to the consumer at a lower price, something that would require the firing of all the top-paid executives.
Single authors can publish their work and make a reasonable living on the Internet. But not if 80% of their take is financing some suit’s yacht.
Don’t expect the execs to go down with the ship. Quite the contrary; they are bringing the ship down with them.
If you want a revolution, you’re going to have to get the writers and editors to toss the execs overboard and start taking the helm. The industry is top heavy to the extreme. Always has been.
It’s been a slow process, but the music industry is finally in the middle of this transition. Musicians are starting to find ways to finance their own careers without paying for others. Perhaps the publishing industry will move in that direction as well, but not in the near term.
