> As a result of a new agreement where Bing powers Yahoo searches, Compete is now tracking Bing and Yahoo search queries under the heading “Bing-powered.” Bing-powered searches accounted for 26% of the US search market, with 3.8 million queries.
>
> However, splitting the combined Bing-powered search entity into Bing and Yahoo, it becomes clear that Bing is gaining individual popularity while Yahoo is losing individual popularity. Bing’s 12.4% August 2010 share grew 17% from 10.6% in July 2010 and 37.8% from 9% in August 2009, two months after its June 2009 official launch. Meanwhile, Bing’s query volume grew 20% month-over-month and 45.5% year-over-year.
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> In contrast, Yahoo’s 13.5% August 2010 share only grew 3% from 13.1% in July 2010 and dropped 12.3% from 15.4% a year earlier. Yahoo’s volume grew 5.9% month-over-month but dropped 7.7% year-over-year.
>
> **Google Loses Unique Visitors, Gains Queries per Visitor**
> Google attracted 154 million unique visitors in August 2010, down 3.1% from 159 million month-over-month and 11% from 173 million year-over-year. Yahoo and Bing both experienced much milder fluctuations in unique visitor.
via [marketingcharts.com](http://www.marketingcharts.com/direct/google-loses-monthly-yearly-search-market-share-14405/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink)
This is what happens when you take your eye off the ball and start trying to take over every market for every product on earth. You start to lose share in the one area that actually makes you money.
I have no illusions that Bing is going to catch up to Google anytime this century. But any loss of share for Google is bad news.
Notice, when Apple succeeded with the iPod, the iPhone, and then the iPad, Mac share GREW. Apple picks markets that expand the market for all of its products.
Android started off as a way to prevent Microsoft from dominating search on mobile platforms. In that regard, it has been a complete success. But once Google decided to compete with Apple’s iPhone, where it had already solidified a deal for search, Android became a much more risky affair for Google. Now Apple has launched its own ad platform in direct competition with Google, and Bing is an option for iPhone users where it had not been before. Two problems Google would not have had if Schmidt had been content with killing Windows Mobile and Palm and leaving Apple alone.
