You can call it the usual Apple marketing hyperbole engine at work, but since Apple has replaced its entire home page with this graphic, I’d say it has to be a fairly big deal. There’s a lot of lost revenue associated with taking away valuable home page links, even for a day. They clearly want to make an impact, though they didn’t consider it big enough to host another live keynote event.
None of the usual rumor mills picked up on this one, either, so I’m guessing this particular announcement on this particular day was a fairly recent decision.
It seems way late in the season to be announcing anything that effects holiday shopping, too. So again, I’m not even going to try and guess. Will we finally find out what that big server farm in North Carolina is for? Will iTunes finally go to “the cloud,” whatever that means? Has Apple made that big acquisition that Jobs hinted at a few weeks ago?
I guess we’ll have to wait until tomorrow.
