The usual nonsense from tech reporters

> Facebook seems to be blitzing lately, rolling out product after product, as fast or faster than we’ve ever seen from anyone. Not all of them will succeed, but you can’t say that [Mark Zuckerberg](http://topics.sfgate.com/topics/Mark_Zuckerberg) and company aren’t busting their asses trying. > > Maybe it’s a coincidence or an optical illusion. But it really looks like Facebook is in attack mode — especially moreso than Google — with a strong team and a hunger (and a sense of self-importance) that should frighten anyone in its path. > > Today, it’s attacking email. Maybe tomorrow, it will be attacking Google and [Apple’s](http://topics.sfgate.com/topics/Apple_Inc.) core businesses, like search and [mobile platforms](http://www.businessinsider.com/chamath-palihapitiya-facebook-phone-2010-10). Look out. So Facebook announced some sort of email/IM/SMS integration service today. I’d say more about it, but I honestly don’t think anyone knows more about it yet. Facebook is mum on the details of how it will work.

Given Google’s monumental failure to “revolutionize” email with Wave earlier this year, it’s hard for me to take this one too seriously. At least not until I get some, you know, details.

But that doesn’t stop ridiculous reporters from spewing nonsense like this article I found in the SFGate, which is itself just a rehash of an article in
Business Insider.

Facebook is blitzing lately? Really? Groups. Places. And now a vague enhancement to its messaging services? That constitutes a blitz of new products that everyone should be afraid of?

And since when is blitzing new products into the world, knowing that “not all of them will succeed” a good strategy? That hasn’t worked out too well for Google this year. Just ask the Wave, Nexus One, and Buzz teams.

And Apple should be worried? About what, exactly?

This guy should have stopped after his first sentence, which is the only accurate statement in the article.

Don’t get me wrong; I think Facebook is doing well lately. And I do think that Google should be worried about this service’s impact on Gmail subscribers. At least in the long term, I can see people drifting toward a Facebook messaging system as an alternative to GMail, which hasn’t been given any significant update in years, beyond the priority Inbox.

But what does any of this have to do with Apple? Apple’s email service is part of a paid subscription model, and Apple doesn’t depend on it for any significant portion of its revenue. Ping is certainly suffering from not being tied to Facebook, but it’s not like Facebook has the resources to bring the record labels to Facebook directly, so I assume they’ll work out a deal on that one eventually.

Unless this guy is suggesting that Facebook is going to magically announce a brand new phone platform tomorrow, and that it will somehow be more successful at killing the iPhone than Palm, Microsoft, Nokia, or even Google has been, I don’t think I’d be worried if I were Steve Jobs.