> Samsung showed off a new but not yet functioning 10.1 inch Galaxy Tab with a case just .33 inches or 8.6 mm thick (iPad 2 is .34 inches thick, a difference of a quarter of a millimeter) and reportedly weighing 1.31 pounds or 595 grams (iPad 2 is 1.33 lbs or 600 grams), after [describing](http://www.appleinsider.com/articles/11/03/04/apples_ipad_2_prompts_samsung_to_improve_inadequate_parts_of_galaxy_tab_10_1.html) its [original](http://www.appleinsider.com/articles/11/02/14/7_8b_in_parts_will_make_apple_largest_customer_of_rival_samsung.html) 2011 tablet products at Februarys’ Mobile World Congress as “inadequate” compared to iPad 2.
via [appleinsider.com](http://www.appleinsider.com/articles/11/03/22/samsung_announces_new_galaxy_tab_models_with_ipad_prices.html)
Everything about this announcement sounds like a hasty reaction to Apple’s iPad 2 announcement. I’ll ask again: What part of that announcement was unexpected? Why did Samsung think that the “old” Galaxy Tab 10.1″ version was going to be okay? And why didn’t someone get fired for the obvious lack of vision?
Further, what are you saying to your customers when you ditch all of our products in their infancy in favor of hastily-slapped together “not yet functioning” empty cases? Does anyone give a thought to brand loyalty anymore?
Here’s a tip: Stop announcing products. Take your time, scrap everything you currently have, and spend the next three YEARS developing a product that is going to be ahead of where Apple will be then, not where they are now. That’s the only way to win this game.
Stop reacting. Start innovating.
