> **Apple’s defense of its “App Store” trademark filing has a new target: a storefront for pornography available on the Google Android platform.**
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> The adult service “MiKandi” this month hit with a cease-and-desist letter from Apple over its use of the term “App Store,” [according to](http://www.geekwire.com/2011/adult-app-store-mikandi)*GeekWire*. It’s the second digital download service targeted by Apple in defense of its trademark application this month, the first being the [Amazon Appstore for Android](http://www.appleinsider.com/articles/11/03/21/apple_sues_amazon_over_use_of_app_store_trademark.html).
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> At the time the report was filed, MiKandi’s official website pitched itself as “the world’s first app store for adults.” But the company has since changed all references to “app store” to read “app market” instead. The official “MiKandi App Store” name has also been changed to “MiKandi App Market” on the website.
via [appleinsider.com](http://www.appleinsider.com/articles/11/03/23/porn_store_for_android_targeted_in_apples_app_store_trademark_defense.html)
There are several things going on here. First, Apple does have to defend its trademark for “App Store” on all fronts if it hopes to win the case against Amazon. I don’t necessarily agree that “App Store” should be an official trademark, but the trademark was granted, so Apple has to defend it or else lose it.
Second, Apple does want to keep its distance from any site selling pornography. If people start associating “App Store” with “Porn Store” it’s going to be that much harder to get iPads into schools.
Third, it doesn’t hurt for Apple to take a shot at Android, reminding people why it curates its own App Store. “Android has porn stores” is a great selling point when you want to get iPads into schools. And it helps win over some folks who maybe thought the “App Store” dispute with Amazon was a bit harsh, but maybe will see Apple’s side of it in this case.
So this was a rather obvious move from Apple, is all I’m saying.
