Second, if I were this company, and Apple gave me $4.5 million to change my name, I wouldn’t change it to “Cloud Me.” That’s going to give you almost as big a branding issue as iCloud would have. Cloud Me is too much like Mobile Me, isn’t it? It still sounds too much like an Apple product. I can just see the president of this company, shaking hands with Steve Jobs as they sign the deal.
Steve: “So what are you going to change the name to?”
“Cloud Me,” the president says.
Steve: “Ummm, no.”
You’d think they’d change the name to something COMPLETELY un-Apple like, to avoid any sort of confusion. You’d also think that Apple would want to buy iCloud AND Cloud Me, wouldn’t you?
Maybe that was another $4.5 million. But with $65 billion in the bank, why not buy a little extra added comfort?
Or maybe Apple actually bought this whole company, not just the name? Maybe Apple’s service will be called “Cloud Me,” not “iCloud.”
I just hope we find out soon. The rumor mill is starting to eat itself.