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KERUFF, responding to Musically's article on Amazon's and Google's online music ventures

### > > [Amazon & Google play into Apple’s hands with their early, incomplete music stores]( > > Musically: > > > Apple likes to be late, and better. So by racing to market without licences, have Google and Amazon simply set their services up as the Creative Nomad jukeboxes of the cloud music age? Ironically, by launching without deals from labels, both companies may have given Apple the leverage it needs to strike the very licensing deals that will help its cloud service blow them out of the water. > > I think Musically could be right. And there’s certainly no first mover advantage on the scale that Apple had with the iPad. One month here or there won’t make much difference. Especially as it strikes me that both Amazon and Google have released half baked products that will look pretty shoddy when Apple announces their service, probably in June. > >
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I completely agree, and I’d add that the first mover advantage is even less of an issue in this case, because as of now streaming music lockers is still more of a nerd’s dream than anything the average person knows he or she wants yet.

Until the 4G/WiFi infrastructure improves, having digital music stored in the cloud is much more of a “nice to have” than a replacement for local storage. Especially where I live in San Francisco, the notion of having an iPod that can only get its music from the cloud is silly, at best. I’d be lucky to have 3G or wireless access 40% of the time when I’m away from home or work.

So Apple can certainly take its time here. I wouldn’t be surprised if streaming online music is only a small part of the “iCloud” product. And depending on how long the deal takes with the labels, it may even not be a part of the initial announcement. Amazon and Google sure did make negotiations easier for Apple, though.