I'm a Good Demographic to Target

Here’s a list of the apps I’ve either bought or downloaded for free just on my iPhone in the last few months or so.

And this has been a slow period for me.

Of these, I searched for two of them. (Lush and Srcfari.) The rest of them I bought by name, because I had heard of them through word of mouth or other forms of good marketing.

I buy apps often, and I don’t care much how much they cost, for the most part.

I leave 5-star ratings for every app I use whenever it is updated.

I suspect there are competing apps to the apps on my list that are quite good, maybe even better than the ones I use. But I don’t know for sure, because in most cases I’ve never heard of them. And I’m not going to bother to find out. That’s someone else’s problem.

I almost never use Apple’s search, because it’s a harrowing experience for someone like me, trying to find anything useful. The signal-to-noise ratio is terrible for any meaningful research. Instead, I trust my smarter friends and a few select journalists who review apps. I suspect a lot of people like me do the same.

When I need an app that does x, I ask a human being, in other words.

If you want to target the far more abundant, fickle, much more price-conscious, App Store search only crowd, there are far more of those people to grab, no question. You can’t live on people like me alone.

But if you want the Glengarry Leads…

There’s no reason to leave money on the table, is what I’m saying. Leave no stone unturned. Leave no customer behind.

You’re very likely to leave me behind if your idea of marketing is limited to ASO.

Just putting that out there as food for thought.

(And for crying out loud, some of you should consider charging more. I would have paid double for any one of the paid apps on that list.)