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More Space, More Buttons

Seeing this tweet a lot today in my timeline.

Here's another way of looking at it. Original iPhone screen in the empty space between the apps on the iPad Pro. pic.twitter.com/MwVLiwp8cL

— Dennis Munsie (@dmunsie) November 11, 2015

The comparison is wrongheaded, because the people sharing it are confusing points with pixels.

The original iPhone screen did indeed have 320 horizontal pixels. It was also a 1x screen, which means it had 320 points, as well.

The iPad Pro’s screen, on the other hand, is a 2X Retina screen. Thus, the 324 pixels between the app columns on the home screen represent 162pts, or roughly half the width of the original iPhone’s screen. Even that isn’t quite accurate, because the two screens also have different pixel densities. But the point is, the comparison makes no sense.

I am typing this on an iPad Pro, and I assure you, an original iPhone’s screen wouldn’t come close to fitting in between the home screen columns of the Pro.

More importantly, the point those who are sharing this are trying to make is also flawed. More space on the home screen does not mean we should jam pack it with more icons. Just because you have the space, that doesn’t mean you should fill it with more options. This is UX design 101.

I don’t know what the maximum number of icons on a screen is before the number of options becomes too confusing to the average user, but I’m willing to bet Apple does. I’m also willing to bet there’s value to having a little bit more consistency between the layouts of the various home screens of our iOS devices. Imagine setting up your new iPad Pro from a backup of your old iPad Air. Having all your apps not only restore, but restore to their familiar layout goes a long way to making that first run experience more familiar and pleasant.

“But the home screen just looks ridiculous with all that space between the icons.” This is an unbelievebly dumb reason to add another column or row of icons as well.

There’s no doubt in my mind Apple tested the Pro home screen with more densely packed icons and decided it was a bad idea. They obviously have the technical expertise to have the Springboard space icons in various ways, because they’ve done it with the various screen sizes of the iPhone. Perhaps in this case, the extra icons didn’t add value. Perhaps they have research from their customers that users find it annoying having inconsistent layouts. Who knows? The assumption that Apple is simply being lazy, or that average Twitter guy knows better is astounding, though.