> In the end, I keep coming back to the idea that Apple has stayed quiet about the A4 because any real magic or “wow factor” that the iPad delivers will come from the software—the efficiency of the OS, the user interface design of the OS and apps, and the snappiness of the overall experience all come from the software team.
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> In this respect, the iPad is actually a lot like the Mac. The Mac combines commodity hardware with great industrial design and a superior user experience. The iPad aims to do the same, but under a new compute paradigm that replaces the venerable keyboard-and-monitor combo with a slate form factor, and the decades-old WIMP-based UI (Windows Icons Menus Pointer) with multitouch.
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> Perhaps an even better analogue for the iPad is Nintendo’s Wii, which is another product that relies for its success not on its processor, but on its novel interface and broadly accessible software. I’m sure that if the iPad can do for mobile computing what the Wii did for console gaming, Apple will consider it a resounding success.
via [arstechnica.com](http://arstechnica.com/apple/2010/02/meet-the-a4-the-ipads-brain.ars)
I can’t figure out whether or not Stokes is trying to criticize Apple in this article. Assuming his sources are correct, and the A4 really is based on the A8 rather than the A9 core, I still think he’s missing the point in saying that the A4 “isn’t anything to write home about.”
The fact that Apple stripped out everything the iPad doesn’t need and produced a chip that is as efficient and cleanly designed as possible is a big deal, if you ask me. It’s good to know that all those extra blocks that the iPad won’t ever use simply aren’t there. Why would it be a good thing for a device like the iPad to have four USB blocks, if it only needs one?
This is exactly why people spend more money for a Ferarri Scuderia than a standard F430. The Scuderia strips away all the extra creature comforts, like say, floor mats and a radio, so it’s lighter and more efficient, and thus ten times more fun to drive. Who cares if you don’t get air conditioning; you’re there for the cornering.
All this nerd talk doesn’t take away from the fact that at the end of the day, the iPad “screams” at 1GHz, and gets tremendous battery life. That, quite frankly, is something to write home about. At the end of the day, few of the iPad’s customers are going to care about A8 vs. A9 Cores; they’re just going to like a fast machine that does what it does well. Where that speed comes from is beside the point.