all micro contact rss

TUAW forgets what BETA means

Messages is a good idea, but is not ready for prime time:

Messages, like the rest ofMountain Lion, is the logical next step in Apple developing its instant message programs and making them available across a lot of its devices. But like last year’s FaceTime beta, there are a lot of bugs to be worked out, and I wish Apple had taken a cue fromAdiumin designing Messages. If you do plan to stick with the program, Erica will be offering some tips and tricks on making it useful.

(Via TUAW – The Unofficial Apple Weblog)

Um, it’s a BETA. That, by definition, means it’s not ready for prime time.

Has Google’s bastardization of this term really convinced even the technically literate folks at TUAW that beta just means version 1.0? I hope not.

I realize that historically Apple has not released betas very often to the public. (The more I read articles like this, the more I realize why.) But since Apple seems to be trending towards releasing betas a little more often nowadays, I think it may be time we all re-evaluate the true definition of the term.

I hate headlines like this

Apple factory inspectors put positive spin on Foxconn conditions, but watchdogs are skeptical | The Verge: “Apple factory inspectors put positive spin on Foxconn conditions, but watchdogs are skeptical”

(Via The Verge)

They aren’t Apple factories, and they aren’t Apple inspectors. This headline seems to imply at least one, if not both.

Now, I have my doubts about the FLA after reading many articles recently. Seems like there’s a good chance they are sugar coating conditions over there at least a bit. They could very well be a “public relations mouthpiece” for the industries it claims to be watching. It certainly wouldn’t surprise me.

And the article itself is actually presented in a pretty balanced way.

But I HATE headlines like that. Especially from a group like the Verge that is claiming to be so “fair” in its reporting. The headline is all most people ever read; if you can’t get the facts straight there, how can you hope that I’m going to trust you?

Apple Stepping Over the Line a Bit on This One

Apple forcing Pegatron to stop production of MacBook Air lookalike Zenbook:

Pegatron stands to suffer a lot if it loses Apple contracts. Not only does the company assemble iPhones for Apple, but they’re also rumored to be producing the next-generation iPads that are expected to ship next month.

(Via TUAW – The Unofficial Apple Weblog)

There’s no question in my mind that these new Wintel notebooks are a complete and shameless ripoff of the MacBook Air. And if Apple were to go to the courts to defend its designs in a trademark/copyright infringement case, I’d be behind that. No reason other PC makers should benefit from Jony Ive’s industrial design expertise.

But threatening to leave your contracted suppliers/manufacturers for building these products has a bad smell to it. This is over stepping the line I think. It’s a bully tactic that could easily be interpreted as stifling competition. Apple cedes the high ground by going this route, if indeed, this story is true.

Part of the problem when you’re the top dog after many decades of getting the shaft is that you live in constant fear of losing that top dog status and getting shafted again. Apple’s position on top is so obviously secure from where I’m standing, but Tim Cook has a lot more to lose if I’m wrong about that than I do. So I get where the fear comes from.

Still, I think Apple should let these obvious knockoff products die in the market. It’s not like they’re going to sell particularly well, because they lack the one critical feature of any successful knockoff: price. They’re not any cheaper than the real thing, so why would anyone buy one?

Since it’s obvious to most of the world that these things are shameless wannabes, why not let them hit the market and fail miserably, prove to other companies that you can’t beat Apple by aping it’s every move anymore. Or take the issue up in court, if you must. What’s one more case amongst the hundreds Apple already has going?

That way, you go after the company that created the knockoff, not the middleman who just builds it for him, and most importantly, you don’t get seen as a bully playing hardball with manufacturers to suppress competition.

It’s a fine line between pulling a contract because someone helps another company build a copycat product, and pulling the contract because someone builds any competitor’s product.

A little Snark Goes a Long Way

Apple Store employees accept petitions from protesters:

At press time, it was unclear if the protesters were wearing clothing manufactured in the USA, or if they plan similar protests at Best Buys, Walmarts, Gamestops, or the headquarters of Microsoft, Nintendo, Sony, HP, Dell, or any of the other retail outlets and consumer electronics companies who also heavily employ Chinese labor to build their products.

(Via TUAW – The Unofficial Apple Weblog)

Well played, Mr. Rawson. Well played.

Gaming the App Store Rankings

Apple warns developers against gaming App Store rankings | Macworld:

For many developers, Apple’s warning, and the fact that it appears to be cracking down on apps that take advantage of these means, is definitely a positive. For one thing, it helps level the playing field for those trying not just to make a hit, but a living developing software.

“There are plenty of developers who work very hard to produce quality apps,” The Iconfactory’s Craig Hockenberry wrote in an email toMacworld, “and we’re all happy to see Apple kick these scammers to the curb.”

(Via www.macworld.com)

Dan Moren over at Macworld did a great job with this article. I’m glad someone is bringing the issue some attention, lest App Store customers get the impression that the majority of developers are more like snake oil salesmen than legitimate small business owners.

I suppose to some extent we should expect the hucksters to come in and try to make a quick grab for a million dollars off the latest trend. But I hope that it’s clear to at least a good number of App Store customers that we’re not all in it for fame and fortune. Some of us, as the article points out, really do just want to make a decent living and escape life in a cubicle. We’re in it for the long haul.

I talk about this constantly with my partners at Bombing Brain Interactive. The long term goal: be able to continuously make a living designing and building great products. No Lamborghinis or cruises around the world required. Just make enough to keep going and not have to work a “day job.” Support our families doing something we love, and make customers happy in the process.

There’s no short cut to achieving that goal. You work your butt off and keep trying to improve your apps, and hope that you get enough buzz and word of mouth going to keep feeding you.

The sooner the get-rich-quick scammers move on to the next big thing, the better off we’ll all be. I’m just surprised it’s taking this long for them to realize that most are falling flat on their faces. As long as they’re still around, the rest of us have to keep fighting the negative public perception.