So Google announces today that they’re finally going to ship Chrome OS. They do a few demos, they announce some cool deals with data on Verizon. Some nice cheap notebooks. Fine.
Here’s where they went wrong:
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It’s mid December. No one is paying attention to anything right now. We’re all Christmas shopping. If you wanted our attention, you needed to do it before Thanksgiving. Announcing just about any product now makes almost no sense, because you’ve already missed at least half of the Christmas shopping season.
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The Christmas season doesn’t matter, because your product won’t ship until “mid-2011.” Really? You originally told us about Chrome OS a few years ago. It’s a browser sitting on top of a Linux Box. And it takes this long to ship? Okay, maybe that’s harsh, and there’s a lot more to developing this stuff than I want to admit, so fine. But why are you telling me now? Am I going to care six months from now when you finally ship it? You only get so many chances to get my attention about a new product. So far you’ve used up two.
There are occasionally good reasons to announce a product early. You need to get FCC approval, which is public information. You want to stop people from buying competing products, though that almost never works. Neither reason applies here. We all knew you were going to ship this eventually, so there’s no secret to be revealed. And the only products that could possibly be hurt by this announcement are Android tablets, and maybe netbooks, which are already doomed.
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You just announced a new Google Nexus phone yesterday. AND the eBookstore just before that. Are you trying to make people forget that already? Either do all of your new announcements in one public event, or put at least two weeks between these announcements.
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For crying out loud, get your head out of your monitor once in a while and LEARN HOW REAL HUMANS THINK AND INTERACT WITH DEVICES. Your public events are on par with Star Trek conventions for geek level. It’s fine to have a healthy dose of the geeky now and then, but I shouldn’t be able to smell it on you from my computer screen. You have to compel ordinary people into believing that they need what you’re selling. I just don’t feel like Google ever pulls that off in a public event.
Seriously, I continue to get the feeling that Google, like so many giant corporations, is suffering from a severe lack of coordination and communication between departments. It seems like they have several teams all working on stuff without really talking to each other. So when they feel they are ready, they make an announcement, without thinking at all about that announcement’s impact on other Google products or the brand as a whole.
Tons of talent still at Google. But I don’t think they’ll stick around much longer with this sort of lack of leadership.