Apple TV+ is launching today. We’ve already heard, and will continue to hear, hot takes on how Apple has far too little content, how the shows are hit or miss, that they can’t possibly compete with Netflix and Disney, and on and on. But here’s the thing. Apple TV+ itself is not particularly important to Apple’s bottom line. And it doesn’t have to be for a long time. Take a look at the TV app on your iPhone, iPad, or Apple TV. At first, when…

Bringing Fin to the big screen was easier than I thought it would be. Certainly easier than developing for Mac, and probably even easier than Apple Watch in many ways. I still think the Apple TV app market is going to be a tough place to make a whole lot of money short term, but I do find myself thinking quite a bit about the long term potential of this new platform. In any case, I figured it was worth the effort just to wrap my head around a new…

> The free online television service has become one of the most-watched online video properties in the U.S. and a top earner of web-video ad dollars since its 2008 launch. > > [ > >  > ](http://online.wsj.com/article/SB10001424052748703779704576074283037958472.html#)WSJ’s Sam Schechner reports on Hulu re-tooling its business plan to keep up with a changing digital world. > > []() > > But its owners—industry powerhouses NBC Universal, News Corp. and Walt Disney Co.—are increasingly at odds over Hulu’s business model. Worried that…

> Microsoft will reportedly announce a new Windows-based $200 set-top box using Windows Media Center as its primary interface, according to the [ > *Seattle Times* > ](http://seattletimes.nwsource.com/html/businesstechnology/2013824940_brier03.html). The company, which has been trying to put a Windows box in living rooms for more than 10 years with little success, is expected to make the announcement during the Consumer Electronics Show in Las Vegas. via [macworld.com](http://www.macworld.com/article/156842/2011/01/microsoft_set_top.html?lsrc=rss_main)I can’t believe…

> Wu estimates that about 40 percent of downloads from the App Store for the iPhone and iPad are games, and he believes that games could be a major selling point for the Apple TV. > > “This capability isn’t available today, but we believe it could be added fairly easily as Apple TV uses a similar A4 processor architecture as the iPhone, iPad and iPod touch,” Wu said. via [appleinsider.com](http://www.appleinsider.com/articles/10/12/22/1_million_apple_tv_sales_seen_as_positive_but_fairly_immaterial.html)…