"We're Not in the Junk Business"
Cook, Ive, and Federighi on the New IPhone and Apple’s Once and Future Strategy – Businessweek: “To Cook, the mobile industry doesn’t race to the bottom, it splits. One part does indeed go cheap, with commoditized products that compete on little more than price. ‘There’s always a large junk part of the market,’ he says. ‘We’re not in the junk business.’ The upper end of the industry justifies its higher prices with greater value. ‘There’s a segment of the market that really wants a product that…