“Most” is a dangerous word for a small business. If you start out thinking only of things that work most of the time, for most people, you miss most of your opportunities. If you concentrate all of your efforts on only the things that most people do, or the ways in which most people behave, you will be invisible to your most valuable customers. You don’t want most people when you’re starting out. You want the right people. The people who are going to become your sales force.…

At CocoaLove this past October, I demonstrated how Apple, faced with a terrible retail situation in the late nineties, took matters into its own hands by creating a chain of stores rather than resigning itself to the whims of CompUSA and the other existing brick-and-mortar outlets. I challenged indie developers to consider this the next time they are tempted to complain that Apple is featuring nothing but free-to-play games from big companies and shoving most of our finely made indie apps into the back corner to be forgotten. We have…

Here’s a list of the apps I’ve either bought or downloaded for free just on my iPhone in the last few months or so. Workflow Next Glass Lush Crossy Road Stringer ChargerShare Breather Srcfari HipChat GroupMe Slack Flare Effects Adobe Shape CC Drafts 4 Velocity Transmit for iOS TimeZones + Quotebook Launch Center Pro Alter Ember Hours Overcast Revolution 60 DayOne CapoTouch And this has been a slow period for me. Of these, I searched for two of them. (Lush and Srcfari.) The rest of them I bought by…

Most people don’t walk into a store and perform a search for colas.[1] They walk in looking for a Coke. They find the Coke and buy it. If people are searching the App Store for Teleprompter apps, I’ve failed at marketing my app effectively. What I want is for people to go to the App Store looking for Teleprompt+. Or better yet, I want them on my web site, hitting the direct link to the App Store Page. That’s how I know my marketing is working.…

I’ve been thinking quite a bit lately about the business side of Apple Watch development. After recording this week’s Release Notes episode, I wanted to further clarify my thinking on why I don’t think Apple Watch Kit Apps are a good place for me to be spending my time. Let me state up front that I’m not telling anyone else how to run a business. You do whatever you think is best for you. I just hope clarifying my thoughts will help contribute to the overall…