Some Thoughts on Apple’s Services Event:

Branding Apple is clearly solidifying the  prefix branding for its new products. (The “i” days are long behind us now.) At the same time, they seem to be introducing + as a suffix. (Suddenly, Teleprompt+ feels ahead of its time.) tv+ actually gets both. How long before we just get +? Seriously. I’ve been thinking about this for a long time. Come up with one monthly figure. Admittedly, it would be high. Probably a three or four hundred bucks or so. For that, you get everything Apple does: iCloud, News+, Apple…