Good Old-Fashioned Marketing

You can’t swing a dead cat today without hitting any number of (at least a dozen so far) reviews of Flexibits new version of their popular calendaring app… That’s what the Loop’s Shawn King had to say about the release of Fantastical 2 from Flexibits today. He’s not wrong. My Twitter stream is also full of Flexibits today. And that’s exactly why I always watch Michael Simmons very closely when he’s launching a new product. The guy never fails to get great press coverage.…