> Apple has announced the release of [iAd Producer](http://developer.apple.com/iad/iadproducer/), a tool that can be used by publishers to simplify the creation of campaigns for the company’s iAd mobile advertising platform. > > The app, which runs on Mac OS X, provides a complete end-to-end workflow for creating ads. The user starts by selecting a target platform (the iPhone and iPad each require specifically-sized creative materials due to their different form factor) and then goes through a step-by-step selection process that allows them to create a splash…

> Perhaps the higher click-through rate and longer periods of interactions from users reported by Nissan are a testament to the Apple creative process. Without Apple stirring the creative pot, it’s possible that there would be more companies engaged and that the number of iAd campaigns would be higher, but it’s also possible that they might be less effective as well. > > Judging by what iAds has accomplished thus far, it seems that the advertising platform could actually be a tremendous success for both Apple and the companies that choose…