TextExpander goes Subscription Only
TextExpander, a long-time utility for Mac and iOS, switched its pricing to a subscription service this week. Of course I have thoughts. I’m a long-time supporter of subscription pricing. Subscriptions are going to be the primary way we pay for productivity apps eventually. It’s going to happen. It has to happen. Upgrade pricing has been rejected by most consumers[1], and many businesses tend to prefer the predictable monthly costs of a subscription. As Adobe and Microsoft have shown, subscriptions may be a hard sell at first, but…