This is a series of posts about the making of my marketing video for Fin. You can see the other parts of the series by following the links below: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 This is part three of a series detailing the process I used to make a product marketing video for my app, Fin. The hope is that I can inspire others to try and make these kinds of videos for their own products, as I think they are pretty essential for selling…

This is a series of posts about the making of my marketing video for Fin. You can see the other parts of the series by following the links below: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 In this series, I’m detailing the process of making a product marketing video for my app, Fin. The hope is that I can inspire others to try and make these kinds of videos for their own products, as I think they are pretty essential for selling apps to customers. We…

This is a series of posts about the making of my marketing video for Fin. You can see the other parts of the series by following the links below: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 In Episode 18 of Release Notes, the second part of our discussion on product web sites, I mentioned that promotional videos were something I considered to be almost essential. Particularly with the new minimalist design of iOS 7, it’s very hard to communicate your app’s design without being able…

Whither Liberal Arts? The Missing iPad Story: “There are no stories, and there are no humans. It’s clever yet abstract, remarking upon what has happened, without a vision for what is now possible. That’s the thing about stories: the best storytellers – like Jobs – are so compelling because they have vision. They see what we don’t see, and they can’t be more excited to tell us about just that. Does Apple still have vision? Yesterday’s presentation did not, and I wonder just how costly last year’…

Marco.org: “But searching for ‘teleprompter’ in the App Store today brings up about 40 other iPad teleprompter apps. About a third of them are free, and almost none are anywhere near Teleprompt+’s $14.99 price, with most paid alternatives around $3–5. And that’s just for iPad — the iPhone app market is much larger and even more competitive in most app categories.” (via. marco.org) Marco had some interesting comments regarding my post from earlier today. I think this quote above is where we’re not seeing…