iPad mini

The Premise Dictates the Facts

About that Bloomberg report of ‘falling iPad mini demand’ – Apple 2.0 -Fortune Tech: “But Bloomberg’s Tim Culpan came away from Wednesday’s conference with a different story, one with an anti-Apple slant that got widely picked up… Focusing on the fact that after growing 162% year over year in Q1 Pegatron’s revenues from consumer electronics were expected to fall 25% to 30% in Q2, he set out to pin the blame on the iPad mini.” (via Fortune.) Ok. So we no longer need to suspect that there’…

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Transition

I think John Siracusa is exactly right: just about all of Apple’s products are in transition right now, and thus none of them feels spot on. We can look at a product like the iPad mini and immediately fall in love with its smaller form factor and easier-to-hold light weight. But then we wince at the non-Retina display. We can easily picture a future where this awesome new iPad has that perfect screen, but we know we have to wait another year or more for that to happen. All…

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It's an iPad mini, Not an iPad Shuffle

Reading the Twitter and App.net reactions to the mostly positive reviews of the iPad mini today, I’m left with the impression that many people wanted $199 price point Retina display 10-hours of battery aluminum case, and all the fit and finish you expect from Apple And anyone who doesn’t criticize Apple for not having all of these is a shill. But design is about compromise, remember? There’s no physical way Apple could have kept its “legendary” battery life (Tim Cook’s word, not mine) with the…

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One Click Away

There I sat, in my home office, two minutes after midnight, white 16GB iPad mini in my shopping cart on the Apple Online Store. One click away from preordering a new Apple product for the first time in years. But then I decided I would miss the hipsters in the Marina too much. So I went to bed. Yes, that means I’ll be in line again this coming Friday. Call me crazy, but at this point it’s just too entertaining. I am hoping there won’t be rain,…

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