Apple takes the lofty route for iPad « Observatory
Apple takes the lofty route for iPad « Observatory: “But — while this spot can be seen as uplifting and inspirational, it can also be seen as incredibly pretentious. One must admit, it’s a bit of intellectual overkill for those who just want to do their email, surf and shop — which probably covers most of the tablet-buying public.” (Via Ken Segall.) That, in a nutshell, is exactly Apple’s problem with the iPad. People think it’s an email, surf, and shop machine. If it continues to be just that, the…