As I continually iterate on the Mixologist Sticker Pack, I’m also paying close attention to the iMessage App Store and its trends. Screenshots for sticker packs are still largely disappointing. But some of the craftier developers are coming up with presentations for their stickers that are quite nice. My favorites have done away with the entire notion of presenting actual screenshots, and are instead just presenting the stickers in rows on a colored background. This makes perfect sense, as anyone buying stickers gets the idea, generally, of what stickers…

For version 1.2 of the Mixologist Sticker Pack, I wanted to do more than just add a few more new drinks.[1] Taking a lesson from my friend Curtis Herbert, I wanted to add something to the app that improved it as a business. In this case, I wanted a link to my other sticker pack, the Leo Collection, inside the Mixologist. Seems like a no-brainer to let the customers of one of my sticker packs know about my other packs, right? After all, these are people who have…