More on McDonald’s Promo Shots

As a follow up to my post yesterday, check out this video from McDonald’s Canada on the actual process they use for taking product shots. (Thanks to @greghao on Twitter for the link.) A couple of things I want to point out from this video: Part of the reason for manipulating the burger is to be sure that all ingredients are visible in the shot. This is actually critical. If they just shot the burger as-is, and I didn’t see that it contained onions, for instance, I’d…