It’s not an App. It’s a Store.
Apple TV+ is launching today. We’ve already heard, and will continue to hear, hot takes on how Apple has far too little content, how the shows are hit or miss, that they can’t possibly compete with Netflix and Disney, and on and on. But here’s the thing. Apple TV+ itself is not particularly important to Apple’s bottom line. And it doesn’t have to be for a long time. Take a look at the TV app on your iPhone, iPad, or Apple TV. At first, when…