Netflix pricing theories

> That’s not sustainable for the longer life of DVD’s,” Mr. Swasey said. “We need more revenue. It’s a business concern we have to address. We want two separate business units, each side of the service. We were not able to fulfill the requests for DVDs at that cost. via [pogue.blogs.nytimes.com](http://pogue.blogs.nytimes.com/2011/07/14/why-netflix-raised-its-prices/)Everything I’m reading about these new Netflix pricing changes suggests to me that this is more about accounting than anything else. Netflix clearly wants…