This is a series of posts about the making of my marketing video for Fin. You can see the other parts of the series by following the links below: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 In this series, I’m detailing the process of making a product marketing video for my app, Fin. The hope is that I can inspire others to try and make these kinds of videos for their own products, as I think they are pretty essential for selling apps to customers. We…

This is a series of posts about the making of my marketing video for Fin. You can see the other parts of the series by following the links below: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 In Episode 18 of Release Notes, the second part of our discussion on product web sites, I mentioned that promotional videos were something I considered to be almost essential. Particularly with the new minimalist design of iOS 7, it’s very hard to communicate your app’s design without being able…