We’ve been through cycles of App Store Rejections before. We’ve seen all sorts of strange decisions that we couldn’t comprehend. Sometimes they get overturned, sometimes they don’t. That’s life when you do business with Apple.
This time it’s different, though. This time, there’s clearly a conflict within Apple going on. I simply can’t believe that Craig Federighi’s team built all those wonderful new APIs into iOS 8 and didn’t intend for us to do anything interesting with them.
In Steve Jobs’ Apple, conflict in the senior staff was welcomed, even deemed necessary. In Tim Cook’s Apple, conflict is dealt with a little differently.
I expect one of two things to happen in the coming months. Either the crazy rejections settle down or stop, or a high profile executive goes on gardening leave.