coffee

How to Treat a Customer

I really can’t say enough about how awesome Baratza is as a company. I’ve had my Virtuoso grinder for more than five years. Up until recently, I’ve only ever had to replace the occasional $5 part once or twice. (They have detailed videos and instructions on how to purchase spare parts and make the repairs yourself for the most common issues.) That’s not bad, considering how much wear and tear is involved in the grinding of coffee beans. A few weeks ago, however, I finally ran…

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Clear and Verifiable

The way in which Aaron Sorkin describes Intention and Obstacle in the early bits of his Masterclass is so simple, so easy to comprehend, and most importantly, so easy to test [1]. In just a few minutes, he offers a simple way to detect whether there is an appropriate level of conflict in any story. You can apply this lesson to any screenplay or script that you read, including your own. Sadly, that sort of simple clarity is a rare thing these days. I recall when I was getting into…

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Some Thoughts on Coffee

Since professing my love for the Chemex on Release Notes a while back, I’ve been getting lots of questions about my coffee methodology. (Who knew a business tech podcast would have so many coffee drinkers in its audience?) So I figured I’d write up some thoughts here, so I have an easy place to reference for future inquiries. First things first: This is not the path to the best coffee on earth. It’s the path to the best coffee for me. Once you get into any sort…

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Supercharging the Minivan

Baristas everywhere. Do me a favor and stop making super strong lattes with large double shots of espresso by default. That might be trendy nowadays, and your hipster audience might like it. But you’re doing it wrong. The whole concept of a double latte is flawed. Latte was invented for people who can’t handle strong espresso. It’s a watered down (or more accurately a milk-diluted) pansy-assed American form of the cappuccino, which is a stronger drink with more foam. If I wanted my latte strong, I’d…

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Telling me that Starbucks is a Trustable Experience is a Lousy Way to Convince me of Something

Josh Lehman: ‘Stop Using the Cup of Coffee vs. $0.99 App Analogy’: If Starbucks gave out free coffee every day there would be mile-long lines at the drive thru. If the free coffee was anywhere close to as good as their paid stuff people would abandon the paid en masse. Some would pay maybe because they felt bad, as a freeloader. Others would pay because they preferred the options available to them in the paid column vs. the free. Now imagine the free selection at starbucks was nearly as…

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