Good vs. Better at Bad

There’s a particular point I’ve been trying to articulate about HomePod vs Amazon Echo and all the others that I haven’t quite figured out how to express succinctly in a tweet. So I’m going to resort to charts. If we wanted to compare HomePod and Echo as “Smart” devices, digital assistants—whatever term you want to use—I think most people will agree that Echo has an advantage. How much of an advantage is up for debate, but let’s be extremely generous to the Amazon…

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On HomePod

Let’s do a quick thought experiment. You’re Apple. You want to launch a smart speaker product, but you haven’t gotten one into the market yet. Years have passed, and some of the competitors (Amazon and Google) are making some headway, though their products are far from mainstream. Those products are both backed by what has become pretty refined voice recognition systems, however, ones that surpass your own Siri in some respects, at least. And the people who do have these devices are pretty tied to the functionality…

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