WWDC

Taking a Look at Context for Apple Announcements

At WWDC, context matters for hardware announcements | Macworld: If Apple has a similar kind of update in the works for one its Mac products, then, it seems unlikely that such an announcement would get any stage time at WWDC—not when there’s Mountain Lion and a likely update to iOS to discuss. Besides, Apple could hold off on announcing a modest-but-welcome update to one of its Mac products for a week or two after WWDC and be guaranteed coverage from an Apple-hungry press corps. Tacking on a laptop with…

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I Still Have my Doubts About New Hardware Next Week From Apple

Now that these iOS 6 banners are making their way around the Internet, I’m reminded of why I’ve been skeptical that Apple would release new Macs during the WWDC keynote next week. I’m particularly skeptical that they’d release updates to almost the entire lineup, as many have predicted. Apple only does about 4 of these live press keynotes a year. They like to make them count. And by that, I don’t mean that they like to jam pack them with 50 different announcements that generate…

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