App Store

Building a Showroom

At CocoaLove this past October, I demonstrated how Apple, faced with a terrible retail situation in the late nineties, took matters into its own hands by creating a chain of stores rather than resigning itself to the whims of CompUSA and the other existing brick-and-mortar outlets. I challenged indie developers to consider this the next time they are tempted to complain that Apple is featuring nothing but free-to-play games from big companies and shoving most of our finely made indie apps into the back corner to be forgotten. We have…

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Relying on Search

Most people don’t walk into a store and perform a search for colas.[1] They walk in looking for a Coke. They find the Coke and buy it. If people are searching the App Store for Teleprompter apps, I’ve failed at marketing my app effectively. What I want is for people to go to the App Store looking for Teleprompt+. Or better yet, I want them on my web site, hitting the direct link to the App Store Page. That’s how I know my marketing is working.…

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Regarding the Latest App Store Rejections

We’ve been through cycles of App Store Rejections before. We’ve seen all sorts of strange decisions that we couldn’t comprehend. Sometimes they get overturned, sometimes they don’t. That’s life when you do business with Apple. This time it’s different, though. This time, there’s clearly a conflict within Apple going on. I simply can’t believe that Craig Federighi’s team built all those wonderful new APIs into iOS 8 and didn’t intend for us to do anything interesting with them. In Steve…

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Looking Up

The more I read from people I respect who have made a living in this industry, the more I realize that those who have succeeded at our thing are by and large the people who were patient, who didn’t take the easy way out, who built great products but also realized that wasn’t all there is to it, and who, most importantly, bothered to learn a lesson or two about business along the way. I still have a long way to go. If you spend 100% of your…

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Fin 2.0

About six months ago, I started using Fin to time my Chemex coffee brewing in the morning. Not exactly what I had in mind when I made the app, but it actually worked well for that initial 30-seconds of letting the beans “open up” with just a little water before pouring in the rest over the remainder of the 4 minutes.[1] But here’s the thing: I wanted the first warning to go off at exactly 3 minutes, 30 seconds, so that my screen would change color when I…

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